Keith Malkin, Certified Employee Benefits Specialist (CEBS)
“Group Benefits are my passion!”
Keith is redefining what group benefits can be.
A former registered nurse turned benefits strategist, Keith brings 25+ years of industry leadership and a reputation for building modern, high‑performance benefit programs. Since earning his CEBS designation in 2020, he has become one of Ontario’s most recognized voices in benefits innovation.
As Founder of Future of Health Benefits Inc., Keith has delivered modernization strategies to 500+ employers, helping organizations boost retention, build a recognizable benefits brand, and implement cost‑containment strategies that actually reduce spend without reducing value.
His career includes senior leadership roles at AGA Benefit Solutions, PPI Benefits, and PPI Advisory, supported by foundational experience at Sun Life, Canada Life, and Manulife. Keith’s approach blends clinical insight, insurance technology, and strategic plan design to create benefit programs that stand out in a crowded market.
Experience Snapshot:
Future of Health Benefits Inc. – Owner, Current
AGA Benefit Solutions – Director, Business Development, 2022 - 2024
PPI Benefits Inc. – Vice President Ontario and Western Canada, 2018 - 2022
PPI Advisory – Director Living Benefits & Group Benefit Strategy, 2008 - 2018
Prior experience in individual and corporate benefits at Sun Life, Canada Life, and Manulife.